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ANNIE ENNIS
DIGITAL TOOLS
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We are living in the most visually expressive era in history, where imagery has become a second language for communicating ideas, concepts, and emotion. In sales and design, the ability to leverage digital tools and visual storytelling is essential to connecting with clients
Social Media
Social media is an incredibly powerful tool in today's market especially in the sales/design industry. With platforms constantly evolving being adaptable to these changes is key to success. I plan to use my years of experience in social strategy to scale up a strong social media presence that will attract new clients while providing a consistent way to to engage/interact with an online community. ​
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Mock Instagram feed I curated for example purposes only-not my images
CONTENT STRATEGY
CONTENT CREATION
PERSONAL BRANDING
TREND AWARENESS
Canva/ Photoshop
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Canva and photoshop are excellent tools to drive up sales and ensure alignment with clients. Creating concept boards that align with the clients style and project goals builds trust that you see and understand them on a deeper level. With each design you are also selling a new lifestyle with it. I use both canva and photoshop to curate concept boards, clients material selections, and more. I found great success emailing these in pdf format along with DWGs and a page of highlighted details (jewelry drawer, belt pull out, etc).
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Mock canva board I curated for example purposes only-not my images
AI Imagery
OpenAI and other generative tools have opened new doors in the visual industry, especially in digital marketing. While it may not be a current tool in use, I believe having a strong understanding of AI is a valuable asset. I bring extensive experience using it to enhance imagery and video content.
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Some examples where this could be helpful:
If a client has a focal point they are designing around such as art or inventory items AI tools are helpful to visually add this into the design DWGS without altering the CAD designs.
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Marketing purposes for social accounts-sale announcement graphics, before/after imagery of a completed design. ​​​
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Can be used internally to communicate new concept ideas.
I generated this AI image through tailored prompts
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